Role: Content Manager
 

As seen on “Shark Tank.” The Chair Blanket™ — The Original Cozy Chair Cover — is a patented, waterproof/windproof blanket and outdoor chair cover designed to fit securely on most chair types, including folding, Adirondack and patio chairs. It offers comfort and protection from the elements and is fully customizable with embroidery or edge-to-edge sublimation for corporate gifting and promotional branding.

 

As a foundational member of the launch team, I am instrumental in developing and rolling out the integrated content and brand strategy. My role spans the entire creative and strategic lifecycle: from co-designing the original logo and architecting the visual and UX/UI design of the web experience to coordinating a high-performance, cross-channel ecosystem across social media, email, e-commerce sites, and wholesale marketplaces. By designing conversion-focused product detail pages, landing pages and executing hyper-segmented email campaigns, I ensure that all content serves a measurable business objective and drives engagement.

 

Beyond digital growth, I play a critical role in many of the brand’s high-profile milestones. This included assisting with the pitch ideas and set design for The Chair Blanket™ on ABC’s “Shark Tank,” which helped secure a deal on the carpet with Robert Herjavec. The Chair Blanket™ also earned top 10 promotional product honors voted on by distributors at the 2026 PPAI (Promotional Products Association International) Expo.

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Highlights:

• 8.9% to 23.8% click-to-purchase conversion rate on high-intent email campaigns.

• Contributed to 76% year-over-year revenue growth (Sold out five times; 70,000-plus units sold).

• 79% increase in product/landing page traffic (162,000-plus sessions).

For a closer look, please click on images and videos.