Role: Special Projects, Advertising
 

As a 10-location Houston-area retailer under Berkshire Hathaway, Star Furniture needed someone who could help manage, design, edit, schedule, and proof a high volume of sophisticated multichannel marketing projects at once, with accuracy and trust. This position was created for me after I stepped in as interim Art Director during a maternity leave and delivered strong results.

 

I helped lead digital and traditional graphic design, social media, display advertising, editorial calendars, print, and omnichannel campaigns – collaborating daily with agencies, stakeholders, and cross-functional teams from associate to executive level. During Star Furniture's transition to Salesforce, I led product page data analysis and proofing processes for accuracy. I also built the Adobe DAM (digital asset management) system from the ground up, helped train the web content coordinator team, and owned our team’s monthly KPI reporting.

 

Highlights:

• Grew Facebook page reach 197% in 3 months while collaborating with outside agency.

• Built the asset management system and trained the web content coordinator team.

• Led Website Coordinator team in Salesforce website transition with accuracy and effective daily communication.
  
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