Role: Content Manager
 

Started in 2024, BackHome Products LLC is a privately-owned business and official licensee of the Coleman® brand for grills and fire pits in the United States. It needed everything for their rollout from the ground up. 

 

Vital to the business’ kickoff, I wrote, edited, and created content for its website – colemanbackhome.com. This included product description pages, formatting/editing photos and videos, user design and writing, and popup designs. As the lead designer and content strategist, I designed the BackHome Products logo from scratch, and created and managed all social media pages (Facebook, Instagram, Pinterest, LinkedIn, Twitter, TikTok, and YouTube).

 

I also designed packaging, created email and editorial calendars, trade show graphics, coordinated new product releases and giveaways, created custom promotional products, French assembly sheet versioning, and was instrumental in product naming and research. All while ensuring everything met the Coleman® legal, style and brand guidelines by submitting detailed approval requests through the Coleman® brand portal. 

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Highlights:

• Contributed to successful multi-channel launch: Coleman® Cityscapes™ Smokeless Fire Pits

• Built brand presence across 7 social platforms from zero

• 807K Facebook reach and 141K Instagram reach within 90 days of launch

• 153K+ Views on a branded YouTube Short (493 likes, 18 comments)

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* Coleman® is a registered trademark of The Coleman Company, Inc., used under license by BackHome Products LLC.

For a closer look, please click on images and videos.