Role: Content Manager
 

Maker of the original portable fire pit that’s handmade in the USA — City Bonfires® is a startup, garage-born DTC brand that has been featured on the Today Show, Good Morning America, and more, with over 2 million units sold.



 

As an early and ongoing member of the content and creative team, I have played a critical role in shaping the brand across every customer-facing touchpoint — from designing key Shopify pages, product detail pages, and gifting microsite experiences to developing ad creative, email campaigns, and wholesale platform content.

 

This work spans several channels: DTC e-commerce, retail, wholesale, the promotional products industry, and corporate gifting. By connecting site content, product messaging, and email marketing into a consistent system, I ensure the brand shows up cohesively at every stage of the customer journey — from first impression to conversion.

Highlights:
• 50-75% open rate for major email campaigns
• Helped grow Facebook/Instagram revenue 146%
• Top 10% of most-viewed Shopify store blog posts

For a closer look, please click on images and videos.